After the terminations of presentation of Dmitry Lukina a word were taken by representatives Microsoft who once again told about advantages Windows Vista. Paul Kuzmenko acted. Presentation the general and already repeatedly spoken on various actions for press, therefore we not on it shall stop. After Paul Kuzmenko's presentations a word again were taken by Dmitry Lukin who once again personally has decided to show all advantages of new operational system and to convince journalists in volume, that � Windows Vista - our choice � (though in it nobody doubted). The object applications of forces had been chose � the parental control �, that is system of restriction of access to a computer the user. Yes, really, in Vista this system has appeared as parts of OS, but foreign programs solve this problem already years ten, therefore a special occasion for pride in by this to sphere (except for the fact of integration) not is observed. Also Dmitry Lukin all over again long praised highly the monitoring system the rights of the user, then has admitted, that it has disconnected it. On major to language arts interactive notebooks the note the presentation has come to the end with this, and journalists had an opportunity to consider presented noutbuki, and also to discuss them with colleagues. Presentation Toshiba - a new slogan, results of year and representation new imidjevogo a product Traditionally press conference has begun with performances of the chapter of Russian representation Toshiba of Igor Snytko which has told about results and plans, and also it is short has depicted tendencies of the market. One from significant events, about which went speech, became rebrending to the company. To word Toshiba the slogan was added - leading innovation. Now the name looks here so: According to representatives of the company, more the sated gradient strelochek symbolizes accrueing success (though I personally have recollected blinking bulbs on a sign a detour), that emphasizes development and strengthening of a role of the company as the technological leader. The slogan not is translated, and to translate it on Russian difficultly enough, but the sense is clear - leadership and innovations, leadership by virtue of innovations, the most language arts interactive notebooks advanced innovations... At it, as it has been told, the company not is limited to innovations technical and technological character, here enter and innovations and leadership in marketing to a policy. In general, significant strengthening of marketing activity of company Toshiba became it is appreciable already with the middle 20 years, we shall hope, that active cooperation with press will develop and further. Further Igor Snytko it is brief has depicted results 20 years. Here the basic results: It is compilation of data IDC, Gartner, own data of company Toshiba. Traditionally the basic questions Igor Snytko addressed to data on companies RoverBook which it is strong it is separated depending on in a source. Besides it it is repeated has expressed some doubts (my opinion on this it is possible for a problem to look) concerning to volume of the Russian market which has made 9 pieces according to analysts and nearby 6 pieces on to own data Toshiba. At it again has been underlined, that company Toshiba is satisfied by the results on to calculations of the analytical companies (it enters in language arts interactive notebooks a leading three), but not is satisfied by figures as those, including their biassed. By results of the fourth quarter the company has reached a market share in % of the market. On the presented slide growth of a share of the market for 20 year is shown. On next year the representation puts arrogant plans, planning to reach a market share of %. On press conferences the information about volume has been promulgated, that Toshiba has won the tender on delivery of computers for the Perm university within the limits of the national project Formation. The tender has been lead still in the last autumn, however has been decided not to promulgate results up to end of the project. In total it has been put the order 7 noutbukov. According to Igor Snytko, at companies Toshiba were a number language arts interactive notebooks of strong competitors, however it it was possible to win the tender owing to three to components of the offer: The optimum complete set of delivery (a bag, a mousy and so forth), allowing with to work as convenience with noutbukom. At last, in end of this theme Igor Snytko has made the forecast, that in it to year demand and further will be displaced with the cheapest decisions to to the decisions possessing necessary to the consumer functionality. Here operates a lot factors - and the evolved inquiries (for example, it it is very bad models with a kombo-drive began to be on sale, not able to write DVD-disks), and new requirements to the equipment (for example, with output Windows Vista requirements to operative memory have grown). Following step Igor Snytko it is brief has stopped on those reforms which passed language arts interactive notebooks in representation during 20 years. Considerably the internal structure of representation has been advanced as, and the scheme of attitudes with the channel owing to what distributors on to different directions could it is flexible choose conditions of support necessary for them. The basic results of year of steel: Structurization of marketing policy, its planning, scheduled character of actions, campaigns and so forth; At last, last theme mentioned in performance, became, how the subjective perception of various subsystems noutbuka consumers varies. Results of interrogation are shown in the table: As you can see, the most interesting became practically a double divergence in to cost of the processor and its subjective value in opinion of the consumer. The processor has ceased to be critical for the user, it is more attention addresses on other components, in particular, operative memory. By the way, according to Toshiba, in Russia it is more, than in the European countries, appreciate presence of powerful graphic system. On it Igor Snytko has finished the performance and has asked a to speak to Oleg Korchaginu for language arts interactive notebooks representations new imidjevogo product Toshiba - noutbuka-transformer Portege R400. R4 - the new model having strongly pronounced imidjevy'y character. Costs to tell even, that its representation passed in Las Vegas, by the way, the detailed reporting it is possible to look. R4 - noutbuk for carrying with itself, accordingly, have been taken from a usual portfolio. In general, noutbuk R4 it is called to borrow a niche and the portable personal computer, and pocket communication devices, combining them better qualities, which are shown (let and it is a little finely) on a slide. The first, that costs to mention, R4 - a transformer or Tablet PC, i.e. The tablet can work and as usual noutbuk, and as. In particular, it is very convenient, when there is no place to put noutbuka (for example, if to work with it costing), to develop it in position of a tablet and to work with it as a feather. The most interesting feature noutubka is built in in a forward side the screen, on which last come mail is displayed. Here Oleg shows noutbuk which writes headings of last messages. We shall increase a picture... And we shall see a reminder of a calendar about meeting in office! In the same place language arts interactive notebooks the information about not read through letters is deduced and. Noutbuk supports set of kinds of connection to communication networks and last development from Microsoft in this area, in particular, system Active Notifications.. By the way, in the first delivered in Russia models not will be supports 3G. The second itis doubtless the advanced thing in R4 is excellent black-and-white design. Well also costs to mention a number extremely the interesting functional features R400, allowing to make work with it rather user-friendly. On presentations have been shown these opportunities. First, noutbuk can learn the owner by phone with included Bluetooth and automatically to enter the password at presence of phone in an operative range. By the way, it is possible to adjust it so, that if phone will be gone with communications, noutbuk will be blocked. The second interesting feature is the opportunity of an input through a fingerprint, and ON very functional and allows not only to replace itself input of password Windows, but also to substitute any forrmy' input of the password, and also to carry out a number of other actions. At last, it is possible to be authorized in system, it is simple having undersigned on the language arts interactive notebooks screen, that also it is rather convenient at work in position of a tablet. And functions of input of the password in BIOS and Windows are integrated, i.e. The password is entered once for both cases. Besides it is possible to adjust scanning the certain finger for start of the certain working appendix (for example, having put to the scanner a middle finger to start Word). By the way, at noutbuka there is one more an interesting opportunity - on start of the certain appendix it is possible to adjust akselerometr (part Easy guard which stops a hard disk at impacts and falling). For example, if noutbuk to shake forward, it will be started Word or Outlook. At me, for example, the mediaplayer was started, when I have turned it at photographing.

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