The history of occurrence of a brand iriver deserves separate attention. The parent corporation has been created in 19 as the engineering company on creation semi-conductor decisions. When one from the leading companies in the field of portable audio equipment in the USA it was required to design CD/MP3-player withsupport of various audioformats, ReignCom it has appeared unique in the world the company which such problem has appeared on a shoulder. Later year the customer has refused from one from developed ReignCom models of CD/MP3-players which has seemed to it too thin. Having regretted work of own developers, the company has made a decision to let out this product under specially the created brand iriver which all for two years became a symbol of electronic products for entertainments and rest. At the moment iriver borrows more than % of the world market digital portable players. In the homeland, in Korea, the share iriver last three years keeps on a level more than %, and format hard drive notebook in Russia iriver are confident is in the lead more than from % of the market of digital portable audio. On a share iriver it is necessary more than % of the Russian market of players on the basis of fle`sh-memories and half of all players with a hard disk. In a basis success iriver aspiration to make the best in a class design innovative products, it is maximal satisfying needs of consumers and simple in use. The further strategy the company sees in creation of a uniform mobile platform which will unite it is direct devices, every possible entertainments and digital culture. The management iriver considers, that to reach the purpose of the company will be helped by four key competence, on which its market victories are based: strategy of a brand, operational efficiency; innovative products and strategic partnership. Let's stop is more detailed on format hard drive notebook two last. Created owing to to researches and to development of engineering company ReignCom, iriver the technological leader acts on the market as. The majority of products iriver are innovative. So, for example, iMP-3 thickness 16, mm in the moment of release was the most thin MP3-player in the world. Behind it relay race the mm have accepted CD/MP3-model iMP-9 and iMP-5 SlimX which cases have grown thin up to 13. In 20 iriver first-ever has let out a player on technologies DataPlay, and in 20 has begun manufacture of the first Flash/MP3-player with Gb the built in memory. In 20 tiny player N-has made in 20 revolution in to a MP3-fashion. We shall remind also, that iriver the first company which has realized an opportunity of updating the software of the players. The replaceable insertion, for the first time applied in 2000, today is the standard for manufacturers of digital portable audio. By the way, in it to year players iriver have won award Edison Award for Innovation it is congratulated! R design, sales, technologies, marketing, etc. Names of the some people from them format hard drive notebook are presented on a slide: Secondly, iriver pays the big attention to interaction with end users products, to understanding their needs. To to services of iriver-users forums, online-community, service support, regular festivals on open air, competitions and actions. iriver it it is much more than simply the device losing digital music, it also an element of image and a way of life, lives successful, active, comfortable and stylish. So the company positions the products, struggling for emotional attachment of consumers to the player. Passing it is direct to to products of the company, we shall note, that for today under iriver rulers of players on the basis of CD, fle`sh-memories and HDD-carriers are issued by a brand. The greatest income last three years production on the basis of brings fle`sh-memories, the share of CD-players was reduced it is very strong, and here popularity of HDD-devices actively grows. Modern grocery ruler iriver, as you know, everyone includes fle`sh-series T, U and N, and also HDD-series H. As a matter of fact, from models of these series this independent device, capable to lose for audio-and-or videofiles. Representing the novelties which will be let out in it to year, iriver leans first of format hard drive notebook all on konvergentny'y the approach and use of new wireless technologies. On a schematical slide with data about development of rulers which in the exclusive order has been shown to us during to presentation, it is possible to see, that speech first of all goes about support new multimedia devices iriver technologies of digital multimedia announcement DMB (Digital Multimedia Broadcasting) and high-speed technology data transmission WiBro (Wireless Broadband). Let's get acquainted with novelties more close. iriver E it is equipped by the 1,5-inch TFT-display with the sanction 128h1 pixels and 1-inch a hard disk in volume Gb. The player can reproduce files MP3, WMA, OGG, ASF, and also video MPEG with frequency of the staff in second. It can work as a FM-radio receiver, supports fle`sh-games and display of photos. The built in microphone allows to use E also as a dictophone. In the format hard drive notebook whole on to functions E very much it is similar on H10. The highlight of a player in volume, that it can work as a remote control to the TV. Design E completely is confirmed, on the market it will be accessible in black and the white case. Unlike the previous model, appearance iriver A still can change. On the size this tiny player reminds kulon N10. It has the color 1,1-inch OLED-display with the sanction 128h the pixels, the built in microphone and or Gb fle`sh-memories. Among supported formats MP3, WMA, OGG, ASF. The player by support DMB and Bluetooth is interesting. iriver V it is a ultrathin portable multimedia player, also developed with use of technology of digital multimedia announcement DMB. The player reproduces audio and video. It works on the basis of 1-inch a hard disk format hard drive notebook as volume Gb (!) and at thickness all in 10, the mm has the 3-inch WQVGA-display. iriver G represents the portable game console-slayder. Alongside with DMB, G supports high-speed technology data transmission WiBro (Wireless Broadband), by means of which users can skachivat' or transfer files on speeds of megabit in second and to enter in game with other participants on distance nearby kilometer. At it the receiver of a signal can move with in the speed up to kilometers in hour. Company ReignCom works above as the new device together with telecommunication giant KT. It is planned, that network WiBro in the third quarter of this year will be developed in Korea. In Russia, unfortunately, while is not present corresponding infrastuktury', but we shall hope, that our time still will come. G it is equipped Gb fle`sh-memories, a socket for cards SD and by the graphic accelerator for reproduction three-dimensional schedules. The 4-inch display of the game device has the high sanction (800x480) and displays 2 thousand colors. The console loses for all the basic musical formats, has functions of a dictophone and viewing of images and video. Besides model G supports Wi-Fi and format hard drive notebook Bluetooth. Business-version of the game device iriver G it is equipped by the QWERTY-keyboard and a web-browser. The presented multimedia novelties, as we already spoke above, will be let out during this year. The detailed plan of their conclusion on the market has been presented by a management iriver: Excursion on manufacture, on which we have gone after presentations, Stephen (?O?u-cancer) CHoy (Sung-Rak (Steven) Choi) has lead the factory manager. From it we have learned, that corporation ReignCom invested in a new factory million dollars the Closed area of manufacture makes more than 435 square meters and allows to contain up to thousand employees. At start of the equipment on the factory at one-replaceable an operating mode can let out full capacity up to one million devices iriver monthly. For today within the precincts of a factory young girls work nearby 16 person, almost % from which working personnel, in the core. Current capacity on the average makes format hard drive notebook 7 thousand devices in month. In a corridor on ways in shop it is possible was to see on stands of a photo of leaders of manufacture, the organizational diagram, and also all stages production in illustrations. Each photo was accompanied with the signature on the Chinese language, independently to disassemble in which it is possible was only English-speaking names of machines. Here Stephen it is kind has come to the aid and has deciphered the first a little stages from almost twenty listed. Why only a few? To us it would be necessary somewhat quicker to look on all alive :). Before us spacious, pure and it is good the shined premise. A Plenty merno hooting modern machines serve a little tens workers. As has explained the factory manager, on the eve one from local holidays the most part employees it has been released with works before, it is started only a few lines. Any player is born on one to the scheme. First after preliminary drying materials load in the conveyor. In the machine tool on PCB (the printed-circuit-board, Printed Circuit Board) format hard drive notebook on a special cliche solder is put. The cliche was necessary that solder is put only on those places, where the following machine will establish electronic components. They move in bobbin tapes. After superficial soldering and drying of their payments it is close check on presence of marriage, then send on rezku and again check. In the next shop, where assembly of players, much more briskly is carried out. Here all operations are carried out manually, it is often direct on slowly moving narrowto a tape. It is curious, that before by each change is spent plane'rka, where is discussed not only the plan of works, but also results of the last day.

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